For more than 4 years, we have been exploring the fascinating worlds of agriculture, academia, healthcare, and food.
We thought hard about solving problems on first principle basis and developed algorithms to build bridges between siloed industries to push public health forward.
Healthy isn’t an adjective to qualify food. It’s for living beings (such as you, your pet, your plant, your microbes - but not your smoothie🙄).
We use algorithms, neurosciences and peer-reviewed research to build customized healthful meals for a healthy you. We are getting ready for the multi-omics for food era, although we’re not there yet.
While media and retailers were busy with labels such as « non-GMO », « organic » and « all natural », the elephant in the room was under our feet.
Monoculture and intensive farming have depleted soil from essential nutrients and left us with carrots and apples that are sometimes up to 20 times less nutrituous than the ones from a few decades ago. As a consequence, we only work with farms practicing sustainable soil practices to get you the nutrients you and your trillions will thrive on.
There is no such a thing as clean eating. This concept has been creating casts for eating well and establishing food-shaming as a norm.
Let’s swap « eating clean » for embracing delicious craveable meals that reconnect us with good memories and build the foundations of long-term health.
PS: We only use plants. It’s not a dogma, just a requirement for a sustainable and more inclusive food and health systems.
Sure, we could have built an app to tell you what to do and stay out of the tough business of food production. But that’s not right. We know you don’t have time or don’t live next to stores selling the best ingredients at the most accessible price.
We have also been through the paradox of being experts about what should be eaten but then make poor choices because we’re tired or busy. We rolled up our sleeves and made food our heart craves before our brain - to help you build your peak health.
We only use 100% plant-based, organic, and nutrient-dense ingredients. We look beyond labels and taglines to understand how each flavor will please your palate and build your health.
We also have a proprietary way to make nutrients love each other to maximize bioavailability and get you the best nutrient-per-dollar ratio.